Background
During a period of slowed activity in the West Ryde area, many local businesses were facing challenges in attracting consistent foot traffic.
This raised a key question how can we create an opportunity for small businesses to support each other and grow together within the local community?
Objective
The goal of Once Upon a Market was to create a shared space where local makers, small businesses, and residents could come together.
By bringing people into one space, the market aimed to increase local foot traffic, encourage community engagement, and create opportunities for small businesses to grow together.
Story Driven Content
A storytelling videoexplaining the purposeof the market.
Organic Social Campaign
Building awarenesswithout paid ads.
Community Engagement
Encouraging local vendorsand residents to participate.
